Invest In Play.
PLAYSTRUCK is an award-winning cognitive design + innovation company built to fight disconnection.
We help reconnect people to themselves, each other, and the world around them through research, design, purposeful play, and experiences built with cognitive well-being in mind.
But we're not building a traditional design studio.
We're building a company where client work and owned intellectual property create more than one way to grow.
Where Things Stand Today
We have the practice. We have the IP. Now we're building what comes next.
PLAYSTRUCK brings together an experienced multidisciplinary team, a proprietary cognitive design practice, an active client business, and a growing portfolio of products, tools, experiences, and intellectual property.
We believe the opportunity is bigger than any one of them.
The Problem We Are Taking On
Disconnection.
From ourselves. From each other. From the world around us. As technology and the world around us continue to change, we believe the ability to think, adapt, create, communicate, connect, and participate will matter more—not less. That's the human problem PLAYSTRUCK is built around.
Our Propietary Practice
Multiminded Design™
Our proprietary cognitive design practice brings multiple disciplines and ways of thinking around a question—with cognitive well-being considered from the beginning.
It powers both sides of PLAYSTRUCK:
the work we do with organizations and the things we create ourselves.
Our Client Practice
Organizations hire PLAYSTRUCK for:
Research & Evaluation
Strategy & Ecosystems
Invention & Design
Client work creates revenue today while keeping us close to real-world questions, needs, and opportunities.
PLAYSTRUCK Originals™
We don't just advise people who build things. We build things.
PLAYSTRUCK develops and owns proprietary Evaluators, PlayTools™, experiences, products, characters, worlds, and other IP. Our Originals create opportunities beyond billable hours through direct sales, organizational adoption, partnerships, and licensing.
That's enough. Do not list all the products here. Make them ask.
Built For More Than One Way To Grow
PLAYSTRUCK can create value through client engagements, owned products and experiences, organizational sales, partnerships, licensing, and other expressions of our IP. Our long-term ambition is simple:
Build more things that can reach more people without our time having to scale at the same rate.
Who We Work With
Organizations, institutions, public agencies, brands, educators, innovators, and partners navigating change, growth, invention, and opportunity.
Our team brings experience working with and for organizations including Capital One, Cornell, MIT Media Lab, Make-A-Wish, FAA, U.S. Department of Defense, BEGiN, and Little Passports.
Made By Humans Who Human
40+ years of combined experience across design, research, strategy, learning, technology, product development, and experience design.
PLAYSTRUCK is an award-winning, New York State Certified MWBE, led by two founders and supported by a senior multidisciplinary team.
Based in Rochester, New York and Los Angeles, California, with work that reaches much further.
Curious Where This Could Go?
We've intentionally kept this page short. Our investor materials go deeper into the business model, proprietary IP, traction, growth strategy, market opportunity, and what we're building next.
We're interested in meeting investors and strategic partners who see the opportunity in cognitive well-being, purposeful play, human-centered innovation, and expandable intellectual property.
If that sounds like you, we'd like to talk.