What We
Do.
We help organizations understand complex problems, see possibilities others miss, and design better ways forward.
Our work is grounded in Multi-Minded Design™, our proprietary practice for examining a challenge through multiple ways of thinking—not a single discipline, stakeholder, or point of view. Because the strongest answer rarely comes from looking at only one part of the problem.
We bring that practice to four areas of work.
Research &
Evaluation
Know more before you decide.
Organizations rarely lack information. What’s harder is seeing how the pieces connect—what’s working, what isn’t, why it’s happening, and where the greatest opportunities lie.
Through Whole Room Research™, we can examine an entire ecosystem or focus deeply on one part of it. Methods including our Integrated Experience Evaluation Report (IEER) and Open & Closed Rooms reveal the people, experiences, environments, interactions, and conditions shaping outcomes—giving organizations a clearer basis for what to protect, where to improve, how to grow, and what to prioritize next.
Our work includes:
Integrated Experience Evaluation Reports (IEER)
Whole ecosystem + focused evaluation
Open & Closed Rooms
Experience + audience research
Program + impact evaluation
Strategy & Ecosystems
See where you’re going—and what it takes to get there.
Organizations are ecosystems. Brand, digital, communications, products, services, and experiences shape one another—even when they’re planned separately.
Using our Multi-Minded Design™ practice, we help organizations see those connections, decide where change can create the most value, and design a path forward that accounts for the whole. Whether you’re growing, repositioning, launching, or transforming, we connect strategy to the systems and experiences needed to make it real.
Our work includes:
Brand strategy + design systems
Digital ecosystems + experiences
Service + experience design
Growth + transformation strategy
Strategic communications + activation
Invention & Design
Turn possibility into something people can experience.
Ideas become valuable when they become something people can see, use, understand, enter, or connect with. We help organizations create new products, programs, intellectual property, stories, characters, content, and experiences—or reimagine what already exists.
Using our Multi-Minded Design™ practice, we bring strategy, storytelling, design, and experimentation together from early concept through development. We build the idea and the experience around it, creating work that can grow across products, platforms, audiences, and environments.
Our work includes:
Product + program design
Experience + service design
IP + concept development
Narrative + character development
Content + creative systems
PlayTools™
Turn participation into progress.
People are more likely to learn, contribute, create, and change when they can actively take part. PlayTools™ use purposeful play to make complex ideas easier to explore, give different kinds of thinkers a way into the conversation, and turn participation into something organizations can use.
Built through our Multi-Minded Design™ practice, our physical and digital tools can be used independently, facilitated by us, or adapted for a specific organization or challenge. From creative problem-solving and learning to collaboration and behavior change, each PlayTool is designed around what you need people to think, feel, learn, or do next.
Our work includes:
Creative problem-solving tools
Learning + development tools
Facilitated + participatory experiences
Custom physical + digital PlayTools™
Doodle Challenge™ + Hack Like a Hero™
The best answer rarely lives in just one place. That’s why we work across research, strategy, design, and play—bringing different ways of thinking together to see more of the problem and more possibilities for what comes next.
See How The Work Comes Together.
Our projects rarely fit neatly into one category. Research can uncover an opportunity. Strategy can reshape an ecosystem. Design can turn that direction into something tangible. Play can give people a way to participate in it.
What Question Do You Need Solved?
Maybe it's a brand new idea. Maybe it's a refresh. Maybe it's something that's not quite working, but you're not sure why. Whatever you're building, PLAYSTRUCK helps you understand how people experience it, and how to make that experience even stronger.