Design For Everything At Play.
Your product. Your audience. Your teams.
One experience, designed as a whole.
Who We've Worked With
Designed for the
Way we Live, Think, & Connect.
Whether it's research, strategy, or a custom Playtool™, everything we build is designed to reach real people in real situations. That's Multiminded Design™: our practice for designing for the complexity within people and the systems around them.
Designed for the Whole Room.
A product has a story. A place shapes behavior. A brand is more than a logo. Every part is interconnected, including your audience.
We look beyond the product itself, to the people, context, relationships, and systems around it, so you can see how it impacts The Whole Room.
Something To Do
Create a product, place, service, or experience that turns passive attention into active participation.
Something To Learn
Impart information, guidance, learning, or communication redesigned around the humans receiving it.
Something Bigger
Take a multifaceted approach where each piece can stand on its own or be brought together to enrich the story, experience, or product.
Something New
Turn an idea into a strategy, product, game, world, story, IP, experience, or entirely new kind of thing.
Designed for What's Next.
Maybe it's a brand new idea, a refresh, or pinpointing how to make something great even better. Whatever you're designing, PLAYSTRUCK helps you understand how people experience it, and how to make that experience even stronger.
So. Let's Talk.
Latest Thinking
Assessing Experience Ecosystems Health
Ever wonder what the health of your entire product ecosystem looks like?
Rethinking Play
How the latest science is reshaping how and what we think about play.
Induced Divergence
In today's attention economy, attention spans shrink and executive function diminishes even in neurotypical brains. This is ID: Induced Divergence.