Think Outside The Lines With The Doodle Challenge™!
The Doodle Challenge™ (TDC), is an award-winning Playtool™ powered by a growing proprietary library of original Doodle Marks™, designed to get people seeing, thinking, creating and connecting in new ways. A few marks give you somewhere to start. They look casual. Not one of them is.
What they become is entirely up to you.
Play for a few minutes or keep going. On your own or with other people. At five, at forty five, at ninety five. It builds core cognitive skills everybody uses: perspective building, problem solving, creative thinking, focus and communication.
No art skills required. No right answer. No two doodles alike.
TDC has been used by schools, families, therapists, Fortune 500 teams, and wellness programs across the globe.
Good For Your Brain Wrinkles.
he Doodle Challenge is not only hilarious to use, it has numerous health
benefits too! Just 15 minutes of playing The Doodle Challenge can help practice core cognitive skills that can fight against:
A Line. A Shape. A Mark. Designed To "Look" Far More Simple Than It Is.
Nothing on the card is accidental. Not the mark, not where it sits, not how much of the page is left alone. What you don’t see is everything that went into putting it there, and everything that got cut before it earned a place in the deck. Every Doodle Mark™ is original, heavily researched and created using PLAYSTRUCK’s proprietary method, drawing from art and design theory, psychology, cognitive anthropology, the science of play and years of real-world testing.
Marks are made, tested with real people, and thrown out when they don’t do what they were built to do. The ones that survive are the deck. We continue to learn from what happens when they meet real people, in real rooms.
Some Minds Have Shown Us More.
Some of the strongest responses we have heard have come from people with ADHD and people living with changes to memory.
They describe less pressure. An easier way in. More room to focus, create, communicate and connect.
Others describe it as a way to settle: something to reset with, and a way to give memory something to practise.
And that may be telling us something bigger.
The world increasingly asks all of us to stay curious, flexible, creative and connected. Those are human capabilities, and they need opportunities to be used throughout life.
Reported by the people who play it. Individual experiences vary.
It's Not About How Well You Draw.
It's What You See That Matters.
Easy To Pick Up.
Surprising In Practice.
People told us something was happening before we started measuring it. Less stress. A boost in creativity. Better conversations. More connection. New ways of seeing the same thing.
Researched, Tested.
Research, expert collaboration and years of real-world use continue to help us understand what people are experiencing, and shape what marks we build next. Used in SEL therapy programs and Fortune 500 teams
6X Countries
Used in 6+ countries and across the United States
Award Winning
Showcased at Lululemon, RIT Gamefest, and Women in Innovation events Parent Teacher Choice Award Winner
The Science of The Doodle Challenge™
The Doodle Challenge™ is more than just visual play — it’s a research-informed system built to shift how people think and feel.
In a recent pilot study, just 15 minutes of gameplay led to a 35% reduction in reported stress levels among adults. That’s the power of structured, low-pressure play: it helps quiet the nervous system while waking up the mind. Each deck is built with intention — developmentally appropriate, deeply researched, and field-tested with students, therapists, and teams. The result? A deceptively simple tool with serious impact.
Community Favorites
Over 2000+ Different Doodle Marks™ And Counting!
The original deck was only the beginning.
Today, The Doodle Challenge™ draws from a growing proprietary library of more than 2,000 original Doodle Marks™, developed across multiple families, decks and ways to play.
And they don’t all look, or play, the same. Across 16+ Decks and counting with more releasing soon!
Different families create different kinds of starting points. Different people take them somewhere entirely different.
Three Ways To Get
The Doodle Challenge™.
For You & Those You Care For
$60
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Kits For Teams & Classrooms
$299
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Bulk & Programs For Organizations
Minimum 6 Units
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It is amazing to watch my daughter dive into her creative side while enjoying this game. I can see her making new connections and figuring out new stories to tell!”
Adam Z.
The Doodle Challenge gets my creative juices flowing!
Tom M.
Fun but can have some real meaning. I like the fact that it makes you think fast - kinda makes you feel instead of think so much. Fun.
Lisa O.
Partnerships
THE DOODLE CHALLENGE X LULU LEMON
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This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer.
