Partnerships
Bring a good idea further.
We partner with brands, institutions, publishers, platforms, nonprofits, and public organizations to extend PLAYSTRUCK Originals™, Playtools™, experiences, and IP, or create something new together when the opportunity calls for it.
A partnership might reach a new audience, adapt an existing idea, or open a path neither organization would pursue alone.
Partnership Opportunities
Co-branded collaborations
PlayTool™ partnerships + customization
Experiences + activations
Content + media
IP development + expansion
Licensing + distribution
Lululemon × The Doodle Challenge™
One Playtool™. A completely new expression.
PLAYSTRUCK partnered with lululemon to transform The Doodle Challenge™ into a live creative experience at its Manhattan flagship.
We created six exclusive cards inspired by iconic yoga poses, bringing together movement, creativity, connection, and play in a way that felt true to both brands.
More than 200 people participated, showing how an existing Original™ can take on new life through the right partnership.
Why Partner With PLAYSTRUCK?
We bring proprietary IP, cognitive design, research, and multidisciplinary invention to every partnership, creating ideas with purpose and room to grow.
We bring IP to the table.
We're not starting from a blank page. We have proprietary tools, experiences, and IP ready to grow.
We design for real people.
We know that audiences don't live in a vacuum. We design for how people live in the real world.
We know how to invent.
When the right answer doesn't exist yet, Multiminded Design™ gives us a way to create it.
We think beyond the first expression.
A partnership doesn't have to end with one product, event, or activation. The right idea can travel.
Let's Make Something Together.
Maybe you see a fit with something we've already built. Maybe you have an audience or opportunity that could take it somewhere new. Or maybe the interesting thing hasn't been invented yet.
Bring us the opportunity. Let's see what it could become.