Invest In Play.
PLAYSTRUCK is an award-winning cognitive design and innovation company built to fight disconnection.
We reconnect people to themselves, each other, and the world around them through research, design, purposeful play, and experiences built with cognitive well-being in mind.
But we're building more than a traditional design studio. Client work and owned IP give us more avenues to growth.
Where Things Stand Today
We have the practice. We have the IP. Now we're building what comes next.
An experienced multidisciplinary team. A cognitive design practice. An active client business. And a growing portfolio of products, tools, experiences, and intellectual property.
The opportunity is bigger than any one of them.
The Problem We Are Taking On
Disconnection. From ourselves, from each other, from the world around us.
As technology keeps changing, the ability to think, adapt, create, connect, and participate will matter more, not less. That's the human problem PLAYSTRUCK is built around.
Two Ways We Create Value
Our client practice. Organizations hire us for research and evaluation, strategy and ecosystems, and invention and design. Client work generates revenue today while keeping us close to real-world questions and opportunities.
PLAYSTRUCK Originals™. We don't just advise people who build things. We build things. We develop and own proprietary Evaluators, Playtools™, experiences, products, characters, worlds, and other IP.
Both run on Multiminded Design™, our cognitive design practice, with cognitive well-being considered from the start.
Built For More Than One Way To Grow
We can create value through client engagements, owned products, organizational sales, partnerships, and licensing.
Our long-term ambition:
Build more things that reach more people, without our time having to scale at the same rate.
Who We Work With
Organizations, institutions, public agencies, brands, educators, and partners navigating change, growth, and invention.
Our team has worked with and for Capital One, Cornell, MIT Media Lab, Make-A-Wish, the FAA, the U.S. Department of Defense, BEGiN, and Little Passports.
Made by Humans, for Humans
40+ years of combined experience across design, research, strategy, learning, technology, product development, and experience design.
PLAYSTRUCK is an award-winning, New York State Certified MWBE, led by two founders and supported by a senior multidisciplinary team. Based in Rochester, NY and Los Angeles, CA, with work that reaches much further.
Want the Full Picture?
We've kept this page short on purpose. Our investor materials go deeper into the business model, proprietary IP, traction, growth strategy, market opportunity, and what we're building next.
We're interested in meeting investors and strategic partners who see the opportunity in cognitive well-being, purposeful play, human-centered innovation, and expandable intellectual property.
If that sounds like you, we'd like to talk.