What's Working?
What's Not?
What's Possible?
For founders, product teams, brands, and anyone
designing experiences worth getting right.
IEER (Integrated Experience Evaluation Report) is built to answer all three. It reveals how your experience — across product, brand, and environment — performs, or is likely to perform, across what you've built, what you're building, and what you plan to build next. What's earning loyalty. Where the friction lives. Where the growth is.
Eight years. Real clients. Real conditions. IEER turns observation into action.
Clarity Pays.
Here's The Proof.
Drawn from leading research on customer experience, retention, and growth — four numbers every founder, product team, and growing brand should know.
$3.56
Returned for every $1 invested in customer experience.
The median ROI. Customer Experience
Research Report
+25–95%
Profit increase brands see from just a 5% improvement in
customer retention.
Frederick Reichheld,
Harvard Business Review
2×
Revenue growth innovative brands see in adjacent markets — audiences already in their experience.
Multi-industry
growth research
86%
Of buyers are willing to pay more for a better experience.
2026 Industry
CX Research
What IEER Measures
Three lenses. One clear picture of how your experience performs.
Form
We assess how clearly your experience presents itself — from brand and messaging to instructions, flow, and delivery. Strong form builds confidence. Weak form creates confusion.
Human
We evaluate how well your experience aligns with real human behavior — including expectations, motivation, and ease of participation. This reveals where people connect, hesitate, or drop off.
Momentum
We assess whether your experience drives repeat engagement and creates pathways for expansion — across products, IP, community, and partnerships and where untapped potential can lead to your next move.
How brands see themselves isn't always how their audience does.
PLAYSTRUCK's Design Philosophy
In eight years of evaluating experiences, we've seen the same pattern across every industry: there's almost always a gap between how brands perceive their experience and how their audience actually does.
That gap isn't effort — it's visibility.
Attention is
layered
Real users arrive mid-task, mid-thought, mid-life. We test how your experience holds when focus is split.
Audiences
overlap
Your buyer, your user, and the person they're choosing for are often three different people. Your experience meets all of them.
Capacity
varies
Energy. Mood. Bandwidth. We evaluate how your experience performs across the full range of states your users actually arrive in.
Context shapes everything
What works on a quiet Tuesday may shift on a chaotic Saturday. We map how your experience holds across real conditions.
IEER doesn't replace your research. It closes the gap between what you've measured and what your audience is actually experiencing.
The Benefits Of Building Better
With IEER Reports
Four things you walk away with. Four decisions made clearer.
Reveal the patterns data
dashboards miss
See how your audiences actually move through your experience. IEER surfaces friction points, moments of connection, and silent drop-offs analytics alone can't show you.
Position for growth or acquisition
Scaling. Licensing. Partnering. Preparing for acquisition. IEER gives you the evidence, language, and roadmap to prove your experience can perform at the next level.
Find the audiences
you're missing
72% of executives admit they've missed growth opportunities — usually because they couldn't see them from inside their own work. IEER finds the adjacent users and unmet needs already in your experience.
Walk away with
a decision-ready roadmap
Every finding is scored. Every score connects
to a recommendation. Every recommendation has a next step. You leave knowing what to fix first, what to test, and where to invest.
Types Of IEER Reports
Four levels. Pick the one that fits where you are and the level of depth you need.
01
Snapshot IEER
Fast, focused
insight
High-level evaluation. What's working, where friction lives, and the highest-impact opportunities to improve.
Starting at $1,500
02
Core IEER
Deeper system understanding
Structured breakdown across key touchpoints — behavior patterns, engagement gaps, and system alignment.
Starting at $5,000
03
Deep IEER
Full experience
analysis
In-depth evaluation across physical, digital, and behavioral layers — with scenario testing and journey mapping.
Starting at $10,000
04
System IEER
Strategic
transformation
System-level evaluation to guide experience evolution, expansion pathways, and long-term growth strategy.
Custom Proposal
Working With Brands Of All Sizes
