We evaluate, design, and build experience systems.​
From waiting rooms and retail floors to digital journeys, kits, packaging, and hybrid programs — we design the entire experience, not just the touchpoints.
Because every moment shapes behavior, memory, and return.​ We help organizations increase engagement, learning, dwell time, and repeat visits through connected experience systems.
What We Offer
Strategy, design, content, and activation across physical, digital, and hybrid experiences — from evaluation to pilot to platform.​ We design systems, programs, and tools that help organizations engage, teach, retain and grow their audiences.
Experience Evaluations & Opportunity Maps
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Full-system audits with prioritized recommendations for where to improve and what to build next.
In-Space & Waiting Experiences
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Playful, meaningful systems for dwell time and physical environments at any age.
Activity Systems & Experience Books
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Branded learning and engagement tools for families, visitors, and customers.
Hybrid & Digital Programs
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Connected digital experiences that extend physical journeys into apps, web, and tools.
Experience Platforms & Repeat Systems
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Scalable engagement systems designed for multi-location or long-term programs.
Character, World & Development Guides
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Narrative systems and worlds that support brand forward learning, exploration, and connection.
Physical & Digital Games For Wellbeing
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Play-based tools designed for learning, regulation, and healthy behavior.
IP Expansion
Strategies
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Frameworks that extend your brand into products, programs, and ecosystems.
We Design Experiences For:
Healthcare & Patient Environments
Retail & Service
Spaces
Automotive
Customer Spaces
Education, Learning &
Nonprofit Programs
Museums, Zoos, Parks &
Tourism Destinations
B2C Brands With Multigenerational Audiences
Why PLAYSTRUCK?
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Behavioral and play-based design
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Physical, digital, and hybrid systems
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Learning-driven engagement
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Product + platform + IP experience
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Designed for memory, learning, and return
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Team from top places and spaces
