Dive into research-backed stories, unexpected connections, and actionable insights at the intersection of play, neuroscience, and whole human potential.
The future of collaboration isn’t another Zoom whiteboard, it’s engineered Play that unlocks what already exists in your team.  Found out how to incorporate Play to transform your teams from disconnected and dejected to creative and collaborative.
Playfulness isn’t just for fun; it has measurable impacts on how we process information and solve problems. Research shows that play builds neural pathways associated with creativity and problem-solving, fostering "cognitive flexibility"—a mental agility essential for generating fresh ideas. A study from the University of Cambridge found that engaging in playful activities bolsters adaptability, encouraging experimentation and iteration—both crucial in product development and
Every day, users are bombarded with apps, websites, interactive ads, and digital products vying for their attention. So how do you make yours stand out? With purposeful play. Integrate playful elements into design not just for entertainment—but to create memorable, engaging, and delightful user experiences (UX) that keep people coming back. Looking to make your UX more playful? Discover PLAYSTRUCK’s approach and start designing for delight.Â